The Sales-Minded Guest Service Representative

Ideal Sales Leads: 2 or more travelers/rooms 100 room nights annually OR local company with moderate needs

Why 1 traveler/room leads are not so great? 1 traveler is perfect for the RediRewards program. There are a number of reasons the guest could need lodging. They may provide their company name but they may not be traveling on official business. However, if their room is booked by their office with a company credit card, it’s worth a shot!

Where do you get your leads?

Ask the guest “WHAT BRINGS YOU TO THE AREA?”

Company email addresses

Third Party Authorization Forms

Multiple rooms checking in or reserving together

Company names listed on work shirts

Signatures on incoming emails

Google addresses

Company vehicles

Parking lots of competitors/home improvement stores

Your inn’s parking lot

If providing general rates or info for construction companies or contractors, be sure to get their company information.

What to share with your ADOS? As much as possible!!

Company Name

Address/Branch Name

Contact Person & Phone Number/Email

Where are they working? What do they do? Examples: Construction Project – Store development at American Dream or Roadwork on 495 project, bus tours, truck routes from Point A to Point B.

**Have you offered a rate already (i.e. crew inquiry)? If so, what is it? Are they using a Third Party CC Auth?

When in doubt, send it over and we can certainly research and prospect the business. This is about Quality, not Quantity.

"Don’t Miss Out on the Largest Payouts in Sales Incentive History!"

Increase your chances of winning money by submitting leads!

$3000 – Highest Revenue Producing VP

$1000 – Most Leads Turning to VP’s

$50 – VP’s Reaching $500 in Revenue

Leads During Low Occupancy

We, your RRI West Sales Team, hope you all enjoyed a wonderful Thanksgiving. We are very thankful to work with each and everyone of our RRI West GMs and their teams. Thank you!

During these slow days of December, it may seem like there is not much to find in the way of leads, but there just could be! Some places these future leads could be hiding, even in December:

1. 3rd party authorization forms – Many crews have a foreman or their home office paying for their room. If you see a form with a company name on it, this may be opportunity. Gather the information that you can off the form, google and your guest and there is a lead!

2. Your competitors’ lot and your own Inns parking lot – Any trucks/cars with company names? Jot it down and send over and mark it “parking lot lead”. Some trucks don’t have the company name, but a DOT#. Jot that down and Google the company details.

3. Phone inquiries – is someone calling for a long term stay and mentioning they are in town for a “project”? That is a key word for crew and crews are a great source of business for us. Lead!

4. Local hospitals – are there any nurses checking in? Medical workers? Families visiting a nearby hospital? If you do not already have a hospital as an account, let your salesperson know.

5. Did you stumble across a website, an ad of a competitor or just see an opportunity that you think may help promote the Inn? Tell your GM or salesperson! We are always on the lookout for online opportunities to promote our properties too.

Share this with your GSRs so they can help all of us with some extra room nights and hopefully some incentive $$ in their pocket! Happy Hunting!