Happy Fall (For Most of Us)...

While most of us are heading into some beautiful weather, our friends in the Southeast have some rainy days ahead!

Perfect time to remind all who may get this inclement weather (Hello, Florida!), to be sure to double check that your property is marked active for ELA/FEMA bookings!

https://ela.corplodging.com/index.php

In follow up to Septembers regional calls, your ADOS team looks forward to seeing some leads from your GSR’s. Friendly reminder to be sure to have the lead sheets sent printed and at your desk and starting the West Edge training with your newer GSR’s.

Remember, it’s quality not quantity of leads. You are the best example to your team in encouraging these leads. A lot of great leads calling for a rate quote, sitting in your competitor’s lot or walking right through your door. Please help them recognize those opportunities, jot information down and involve your sales team. We are here to assist you all in securing more business!

We appreciate it and please let your respective ADOS know if you need any further information or assistance in getting the teams comfortable with the sales and GSR lead process!

EMERGENCY LODGING ASSISTANCE

Are your registered for ELA?! Many of our inns are! To find out your login information please call 1-(866) 545-9865. Below is more information about ELA and guide on how to register for first time users.

It’s that time of the year where the East Coast and the Gulf are watching for the hurricanes to start in the Atlantic or the Gulf. Some of the U.S. is already affected by flooding and wildfires. We need our Inns to be prepared in case of a disaster. The Emergency Lodging Assistance (ELA) program provides lodging reimbursement on behalf of pre-qualified individuals during federally declared disasters. The Federal Emergency Management Agency (FEMA) created the ELA program to promote timely temporary shelter required in times of a disaster. Presently, Corporate Lodging Consultants (CLC) provides coordination of lodging and payment for ELA at participating hotels. You do not have to accept CLC or have a CLC contract to be part of the ELA program. All Inns may participate.

ELA -FEMA - final.docx

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Hotel Sales Best Practices

1. Drive your competitor Parking Lots. Have you done this lately? Shop your local hotel lots after 8pm and before 6:30am. Know who is staying with your competitor and in your own lot.

2. Look for untapped markets in your area. Is there something you may not have been aware of? Is there a new training center in your area?

3. Cherish and Nurture Repeat Business. Build a relationship and find out what keeps your guests happy. Remember to always ask them if there are others that may be coming into town just like they are. Use your guests as a resource for finding more business!

4. Social Media. Make sure you are taking every effort to keep up to date on your hotel social media channels. Follow your competition. Follow your corporate accounts. Know what they are up to before your competition does. Sign up for their newsletters, blogs, white pages, linked in, Facebook, twitter, and trip advisor. You may uncover new business (who else is coming to town to work on the same project?).

5. Networking. Do you attend local community networking events? Partner with your local chambers, visitor bureaus, economic development council, beacon council, sports commission, etc… Join an association, attend meetings. Many are open to the public and will accept new members, know what is going on in your community.

6. Google. Have you Googled your competitive set lately? How about your own inn? Why not do so and even take it one step further by Googling your top accounts! See below for some tips on Googling:

   • Search your phone number, including area code (123) 456-7890. What accounts or companies have your inn’s phone number listed?'

   • Search your competitions phone number, scroll through all of the pages to see what you can find. Potential blue chip account business could be listed here!

   • Search the main phone numbers of your top accounts. Often you will find links to companies that are working with these accounts as vendors.

   • Google Maps: www.google.com/maps Enter the key words and your city name, or you can try entering the key word with ‘near me’ included in the search. Example: Training near me, corporations near me.

As always, share your findings with your ADOS!