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Rising Together –
Leadership in Every Stay



Integrity | Accountability | Empathy | Passion

  • Human Resources
  • Dec 6, 2023

It is with profound sorrow that we announce the passing of our dear colleague, Idalia Escamilla (GM Laredo). Idalia Passed away on November 24, 2023. She had been diagnosed with an aggressive medical illness at the end of the summer, Idalia spent the past few months bravely fighting it while maintaining her positive outlook and welcoming smile.


Idalia joined our team in September 2021 as the General Manager for the Laredo property. In her brief tenure, she accomplished remarkable feats, turning the property's performance around and surpassing any previous year. Her leadership was marked by grace, and she made every guest feel at home as they entered the lobby. Known for her vibrant presence on the dance floor, Idalia always spoke fondly of her family.


Last week, Idalia's life was celebrated by her friends and family in Mexico. Our hearts ache at the loss of our dear friend and colleague.

  • Human Resources
  • Dec 6, 2023

It’s time to celebrate and reflect,

On an amazing RRI West Year!

We’ve had accomplishments big and small…

And to that we say Cheers!


Through changes galore,

You’ve risen to the top…

Hotel Key, Paychex, Google pucks!

When will it all stop?


Our yearlong spotlight

Was Red Roof turning 50!

It came in with a bang…

And went out just as swiftly!


Yes, through it all,

Our GMs thrive…

And give our guests the absolute best,

Service nationwide!


Our quality continues to amaze the Brand…

Our service results shine through.

You persevere always with a smile;

Through sales calls, P&L calls, and revenue calls too!


Thank you all for being the best,

As we wrap up another great year.

You are the heart of our hospitality…

And we can’t wait for 2024 to be here!


On behalf of the Leadership Team, Happy Holidays to everyone at RRI West!

We are thrilled to announce the conclusion of the 2023 GM Sales Lead Incentive, and we extend our congratulations to all the General Managers who qualified for the GM Sales Incentive Prizes! We are excited to share the impressive revenue results and the list of General Managers who have excelled in this incentive.


Overall Results:

  • Total Revenue Generated: $619,695.02

  • Total Number of Qualified Leads: 406


Top Performing General Managers:

149 - BWI Airport

  • Qualified Leads Submitted: 13

  • Revenue Producing VP's: 7

  • Total VP Revenue: $14,837

  • Number of Entries: 2

232 - Myrtle Beach

  • Qualified Leads Submitted: 15

  • Revenue Producing VP's: 7

  • Total VP Revenue: $16,793

  • Number of Entries: 2

19 - Canton

  • Qualified Leads Submitted: 16

  • Revenue Producing VP's: 12

  • Total VP Revenue: $20,697

  • Number of Entries: 7

146 - Asheville

  • Qualified Leads Submitted: 26

  • Revenue Producing VP's: 6

  • Total VP Revenue: $25,169

  • Number of Entries: 1

121 - Columbus OSU

  • Qualified Leads Submitted: 12

  • Revenue Producing VP's: 7

  • Total VP Revenue: $45,581

  • Number of Entries: 2

262 - Columbus Downtown

  • Qualified Leads Submitted: 13

  • Revenue Producing VP's: 7

  • Total VP Revenue: $18,836

  • Number of Entries: 2

305 - Boston Saugus

  • Qualified Leads Submitted: 18

  • Revenue Producing VP's: 10

  • Total VP Revenue: $116,023

  • Number of Entries: 5

258 - Austin South

  • Qualified Leads Submitted: 13

  • Revenue Producing VP's: 7

  • Total VP Revenue: $21,350

  • Number of Entries: 2

265 - Tempe

  • Qualified Leads Submitted: 29

  • Revenue Producing VP's: 10

  • Total VP Revenue: $11,736

  • Number of Entries: 5


Incentive Recap:


As a reminder, the 2023 GM Lead Engagement Incentive ran from May 1st to October 31st, and we set certain expectations for GM Sales Engagement. Here is a quick recap:

  • GMs were expected to submit a minimum of 2 Qualified leads per month to their ADOS or 12 leads over the course of the incentive.

  • At least 1 lead per month should have converted to a new VP account or a total of 6 over the incentive period.

  • Qualified leads should include essential information such as company name, contact name, and phone number.

  • The minimum expectations for Incentive Gatekeepers were met by many of you, with a minimum of 12 qualified leads and 6 producing leads throughout the incentive timeframe.

Incentive Gatekeepers - Ticket System:


Remember the ticket system for the drawing! For each VP account above the minimum of 6 that generated revenue from May 1st to November 30th, GMs earned one ticket per account into a drawing. This means the more revenue-producing leads, the more tickets you have for a chance to win a prize. There is no limit to the number of times you can win!


Example: If a GM produced a total of 30 leads that turned into revenue-producing VP accounts, they would receive a total of 25 tickets in the drawing for the incentive prizes.

  • 6 leads = 1 ticket

  • 30 leads – 6 minimum leads = 24 additional tickets

  • Total = 25 tickets


Announcement of Winners:


The winners of the GM Sales Incentive Prizes will be officially announced on December 15th. Stay tuned for the exciting news!


Prizes:

  • Highest Number of Qualified Leads:

    • Prize: $1,000

    • Additional Incentive: Another $1,000 to be used at your discretion as an incentive for your property staff, subject to RVPO approval.

  • Highest Amount of VP Revenue Consumed from Leads:

    • Prize: $1,000

    • Additional Incentive: Another $1,000 to be used at your discretion as an incentive for your property staff, subject to RVPO approval.

  • Ticket Drawing Prizes:

    • Prize: 8 x $1,000

    • Details: Eight General Managers, selected through the ticket drawing system, will each receive a $1,000 prize.

    • There is no limit to the number of times you can win!

Total Incentive Money Awarded: $12,000!


We appreciate your hard work and dedication throughout this incentive, and we eagerly anticipate revealing the winners on December 15th. Best of luck to all the General Managers!

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