A Fresh Start: New Year Messages to Kickstart Your 2024

Topics in the attached Gazette video:

• 2023 results

• 2024 expectations

• Recent Changes:

  • PayChex conversion

  • Job Title Changes

  • Region Realignment

  • Increased AGMs count, reduced FGM count

  • David Gossarad now has 2 CMH locations 

  • Keith Kerner now reports directly to Mark Aston

• No changes to FPMs or RDSMs, you may see some schedule changes w/RMs

• Will take some time to get our reporting all set up w/new regions

• Annual Merit and Bonus considerations currently in the works

• 2024 GM Bonus Plans now incorporate lead generation

• Mark Aston – cost controls

• Julie DaWalt – revenue strategies

• New!  Digital Tipping!

• New!  Infotainment standard

Expense Controls – Mark Aston

• PCard monitoring weekly and final month end

• Amazon purchases weekly

• Out Of Order rooms review

• Hospitality Adjustments

• Chargebacks Reductions

• Write-Off Elimination

• Bad Debt Management

Upcoming for Mark:  New Labor Management

Revenue Strategies – Julie DaWalt

• Daily Inn Level Rate Shop Compliance

• Room Rate Variance Report Daily Management

• eCommerce Scrubs

• Miscellaneous Income Opportunities

• FreshAir Management (for inns on the program)

• Zero rooms rate management

• Early Check-in / Late Check-out Fees

• VP Plus Historical Opportunities

• Top Line Underperforming inns

Email the definition of the 2024 Key Acronym to westgazette@rriwest.com for your chance to win a prize.

Attachments:

RRI West 2024 GM Bonus Incentive.docx

Download DOCX • 69KB

2024 RRI West HOURLY Holiday Schedule.docx

Download DOCX • 21KB

2024 RRI West INN Mgt Holiday Schedule.docx

Download DOCX • 21KB

RRI West Alignment 2024.pdf

Download PDF • 54KB

In Loving Memory

It is with profound sorrow that we announce the passing of our dear colleague, Idalia Escamilla (GM Laredo). Idalia Passed away on November 24, 2023. She had been diagnosed with an aggressive medical illness at the end of the summer, Idalia spent the past few months bravely fighting it while maintaining her positive outlook and welcoming smile.

Idalia joined our team in September 2021 as the General Manager for the Laredo property. In her brief tenure, she accomplished remarkable feats, turning the property's performance around and surpassing any previous year. Her leadership was marked by grace, and she made every guest feel at home as they entered the lobby. Known for her vibrant presence on the dance floor, Idalia always spoke fondly of her family.

Last week, Idalia's life was celebrated by her friends and family in Mexico. Our hearts ache at the loss of our dear friend and colleague.

2023 Holiday Poem for RRI West

It’s time to celebrate and reflect,

On an amazing RRI West Year!

We’ve had accomplishments big and small…

And to that we say Cheers!

Through changes galore,

You’ve risen to the top…

Hotel Key, Paychex, Google pucks!

When will it all stop?

Our yearlong spotlight

Was Red Roof turning 50!

It came in with a bang…

And went out just as swiftly!

Yes, through it all,

Our GMs thrive…

And give our guests the absolute best,

Service nationwide!

Our quality continues to amaze the Brand…

Our service results shine through.

You persevere always with a smile;

Through sales calls, P&L calls, and revenue calls too!

Thank you all for being the best,

As we wrap up another great year.

You are the heart of our hospitality…

And we can’t wait for 2024 to be here!

On behalf of the Leadership Team, Happy Holidays to everyone at RRI West!