SALES SUPERSTARS

Erica Carey from #195 Chicago Naperville

Take a page out of Erica’s book!  Erica has been putting together recaps of her sales efforts and sharing these with her RDSM and RVPO.  Her recaps include new leads, new prospects, and developing opportunities.  Erica discusses how she reached out to each company, the details of their lodging needs, and what her next steps are before submitting the account as a lead to her RDSM.  Keep up the great work Erica!

EXAMPLE:

Hi Cara,

I hope you're doing well! Here’s a quick recap of the sales activities and follow-ups for this past week, including a few new developments:

NEW: IIS Materials Handling Inc. (Gurnee, IL)They’re scheduled to stay on the property for next month, initially booked through Priceline. They’re now in discussions with the property to establish a better long-term rate.

NEW: UMT Global Logistics (Naperville, IL 60563)A trucking company that is awaiting a return call—this week marked our second follow-up attempt.

NEW: Gran Corporation (Naperville, IL)Another trucking company we’ve reached out to. They had a recent stay on-site, and we’re currently waiting for a callback.

KTL (901 Frontenac Road, Naperville)I completed a successful site visit with Mindy Edwards this week. We were able to discuss several potential opportunities and the next steps, which I believe will move things forward positively.

Next Steps:

• Continue follow-ups with GSI Express, CTL Logistics, and Paws 4 A Cause

• Keep engaging with IIS, UMT, and Gran

• Follow up on the action items from the KTL site visit

A Two-For-One Deal in Laredo

In January, the team in Laredo noticed some truck drivers that were coming via OTA reservations.  With a little mild prospecting, they found that Gateway Express had regular needs in the area.

The General Manager was in touch with the team at Gateway Express and found that they have a sister company with similar needs and they would be willing to use Red Roof if they could get a good rate.  By converting them into an account, we have earned their loyalty for all stays in town and we avoid paying all those commission fees. 

Gateway Express and F&A Express now both use our hotel daily and have generated nearly $46,000 in revenue in just 4.5 months. 

If they can do it, so can you! Your leads matter.