Uniforms & Nametags – A Brand Standard

Dress standards help Red Roof/RRI West maintain a professional business image.

What does a uniform represent?

• The brand’s principles and level of professionalism.

• Uniforms are an integral part of brand identity. It’s FREE advertising!

Benefits for the Brand

Customer Service

• Uniforms help guests recognize team members out on property.

• Creates a positive impression.

Brand Awareness

• Uniforms are a representation of the company’s standards and exemplify its positive image to guests.

• Wearing a uniform with the brand’s logo and color establishes brand identity and increases brand awareness.

Cost

• Purchase 2 – 3 uniforms per team member based on their weekly average work schedule.

Benefits for Team Members

Safety

• Uniforms help protect your team members at the property and help to maintain high standards of hygiene.

• Identify who does and does not belong in specific work areas.

Equality

• Uniforms allow team members to feel calmer and more self-confident, as well as build a sense of unity and accountability.

Cost & Care

• Uniforms cut down team member clothing costs.

• Uniforms are easy to maintain.

Look good, feel good

• If you don’t look good, you don’t feel good. Often this proves to be true. It is a physical reminder that team members are at work. When team members are in the right frame of mind and attentive to guest’s needs, it shows.

Team Spirit

• Uniforms serve as a reminder of a team member’s role and gives them a sense of belonging.

SEE FULL MEMO BELOW:

Uniform Memo.pdf

Download PDF • 301KB